Data Integrity &
Browser Metrics
Last updated: March 29, 2026. Understanding how MekongMetricGroup utilizes small data files to refine your consulting experience.
Foundational Metadata
At MekongMetricGroup, our goal is to provide precise market analytics. To do this effectively on our digital platform, we use cookies—compact text files stored on your device that help us interpret site usage patterns.
Quick Summary
- Functional cookies bridge your session needs.
- Analytical metrics track high-level traffic behavior.
- No personal identity is traded or sold.
1. Primary Classifications
We categorize our browser interactions into three distinct tiers. Each serves a specific purpose in maintaining the operational reliability of the MekongMetricGroup interface.
Necessary Analytics Hub Cookies
These are essential for the site to function. Without these, secure login areas, form submissions, and basic navigation metrics cannot be maintained. They expire once your session ends.
Performance & Interaction Metrics
These allow us to count visits and traffic sources. We use this data to measure and improve the performance of our site. It helps us know which pages are the most and least popular and see how visitors move around the site.
Functional Personalization
These cookies enable the website to provide enhanced functionality and personalization, such as remembering your language preferences during market report downloads.
2. Implementation Logic
When you interact with our analytics tools or request a metrics consultation via our contact forms, a session cookie may be generated. This ensures that the data you input remains persistent as you move through our multi-step service inquiries. We do not use these files to build advertising profiles or track your behavior on third-party websites.
Infrastructure Transparency
Our digital environment is built on the same principles as our consulting: accuracy, privacy, and technical rigor.
Managing Your Digital Footprint
You have total control over the cookies stored on your device. While our metrics rely on these files for local optimization, you are free to restrict them through your browser settings.
Browser Governance
Most modern browsers (Chrome, Safari, Firefox, Edge) allow you to refuse cookies or delete existing ones. Note that disabling essential cookies may impact the interactivity of our metric verification tools.
Privacy Alignment
Our cookie usage is strictly aligned with our Privacy Policy. We prioritize data minimization, ensuring we only collect what is functionally necessary for our analytics services.
| Cookie ID | Domain | Duration | Core Function |
|---|---|---|---|
| _mmg_session | mekongmetricgroup.digital | Session Only | Maintains state during metric verification workflows. |
| _ga_exp | Google Analytics | 2 Years | Differentiates users for high-level site traffic metrics. |
| _pref_lang | mekongmetricgroup.digital | 6 Months | Stores preferred language (EN/VN) for repeat visits. |
Questions about our technical metrics?
If you require further clarification regarding our data handling or cookie implementation in the Vietnamese market, our compliance team is available for direct consultation.